With adverts for diet, detox and summer holidays on TV through January and February, we can’t help but know that summer is just around the corner.  With constant rain over the past six weeks, flood misery and a brewing case of tonsillitis, it can’t come quickly enough for some of us!  So what will we be wearing this summer?  The winter catwalks and fashion shows hinted at colour, flowers and pop art this year but what does that actually mean for real people, with real budgets?

Spring Summer 2014 trends

Highly floral
Floral has never really gone away since it started to come through last year.  This year expect delicate rose and bold prints, tiny flower details and large bright prints.  Basically, if it’s floral, it’s on trend.  A good example from the catwalk is from Mulberry; showing a delicate black, white and grey timeless floral design used for evening wear, tops, and a stylish shift dress.  Even their catwalk was draped in flowers.
Wear this trend:  Next’s floral red shift dress is another fantastic example (combined with the summer season’s BIG colour) and honestly, it’s a crazy steal at just £36!

Floral Trend - Mulberry v Next

Floral Trend – Mulberry v Next

Denim
Denim is going to make a huge comeback this year for both men’s and women’s fashion with big name designers adding it to their collections, including Alexander McQueen, Giorgio Armani, Valentino, Chloe, Vivienne Westwood and more.
Wear this trend:  For a High Street alternative at a fraction of the price, check out H&M’s short sleeve tunic denim dress, rocking this updated look at just £29.99.  Urban Outfitters have really run with this look with Denim being a major theme to their summer collection.

Denim - McQueen, Chloe v H&M

Denim – McQueen, Chloe v H&M

The baggy leg
A cut that has been gathering momentum is the baggy leg, again for both men and women.  From sharp crisp tailored trousers from Lanvin, Chanel’s loose flowing leg, Versace’s somewhat un-wearable baggy suit loungers (huh?) to Rochas impractical but gorgeous oversized steamboat trousers.  Expect this looseness to come through to outerwear and tops too.
Wear this trend:  Asos wide legged pleat culottes nail this look with style and they are only £40, and with free delivery!

Baggy Pants from Lanvin Chanel Rochas v ASOS

Baggy Pants from Lanvin Chanel Rochas v ASOS

Stripes
Big chunky stripes, particularly in monochrome but expect to see bold red and blue stripes in every shop too.  Burberry Prorsum’s black and white pencil skirt was a hit at London Fashion Week, with images of it flashed around the world seconds after it appeared on the catwalk.
Wear this trend:  Karen Millen’s Easy fit jersey t shirt cracks both the stripe and off centred, asymmetrical pattern theme; lightweight, easy to wear and perfect with denim – £55.  Stripes hit the main stream in a big way and M&S have come up trumps at last with a chunky striped blue metallic jumper at £39

Stripes - Burberry Prorsum, Karen Millen v M&S

Stripes – Burberry Prorsum, Karen Millen v M&S

Pop Art
Bold and dramatic, the Pop Art trend is gaining momentum with almost every designer.  However, Christopher Kane made bold stand out designs and colour a feature on the catwalk.  His shimmering dresses in soft pastel shades were featured in my London Fashion Week report and I still love them!  Wear this trend:  Not exactly high street, Prada give us the perfect example of the pop art trend and with a pop art coin purse going for £195, its one I’ll have to pass.  At £25, the Topshop Orchid Tee is more my price range and the digital print is beautiful on the front and back.

Prada Pop Art

Prada Pop Art

Pop Art - Christopher Kane v Top Shop

Pop Art – Christopher Kane v Top Shop

The Sporty Look
Not to be confused with sportswear, the Sporty look is cheeky, flirty, young and very hip.  One designer who has taken this trend and run with it is Victoria Beckham and her SS14 collection is all that and some.  The overall look is sharp, with clean lines and tight shapes, giving her collection a clear sporty feel.
Wear this trend:  The sporty look will be everywhere this summer.  Think casual, laidback and chilled but with a view that you might nip out and play badminton!  Zara’s stripy black dress is just about perfect for this look and very ‘Beckhamesque’ in style.  £25.99.  For a more relaxed sporty feel Mango’s NYC sweater in metallic grey is the perfect choice and only £9.99.

Sporty - Victoria Beckham v Zara & Mango

Sporty – Victoria Beckham v Zara & Mango

Other trends playing a part in what you’ll be wearing this spring and summer are: 60’s look – Oasis have a lovely collection of 60’s style dresses, with neat nipped in waists in the season’s hot colours.  Think pale pink, pair it with faded denim or a choppy pair of wide legged trousers and it’s a winner.  Gap’s summer collection with simple designs in pastel shades is worth a look.  Pairing pastels with bright tangy orange will be big and Gap gives you that option with their range of accessories. Other colours dominating the coming season are red, orange, blue (certain metallic and paler shades only) and surprisingly for the season… black.

 

If you want to see examples of SS14 in a nutshell, take a look at Etro.  With boutiques all over the world in luxury destinations, this stunning brand is not cheap and will set you back hundreds of pounds but the beautifully crafted pieces are works of art.  If you trust yourself with your purse, their London Boutique is gorgeous!

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